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Only the Employed Need Apply (Especially in Sales)
I’ve been sitting on this blog post for a while thinking that its efficacy would get better and better as the economy and job market failed to recover at the pace that the economists thought (hoped) it would. It looks like my hunch was right.
Nine months ago, the Wall Street Journal published an article called “Only the Employed Need Apply“. The premise of the article was that many employers were only interested in talking to people who were already employed – even if the candidate who had applied had lost their job even after performing at a high level.
Bobby Fitzgerald, a partner in five restaurants in three states, says these days he gets two dozen or more unsolicited résumés each day at one of his Phoenix restaurants, the White Chocolate Grill. But Mr. Fitzgerald says his top candidates, for jobs ranging from servers to management, usually are people who are employed elsewhere. He currently has 50 openings across his five restaurants and has told recruiters to bring in only people who are working.
When you consider that in March 2010 our unemployment rate is still on the precipice of 10% and the average time that someone is unemployed is still over 1/2 of a year, it would appear that Business Leaders like Bobby Fitzgerald aren’t alone.
At Hire Better, we’ve seen a significant up-tick in the number of clients who want us to assist them in hiring salespeople. For those salespeople who we see as applicants, the statistics are NOT in their favor if they’re applying for a role in which Hire Better is involved. Here’s what we’ve found:
In a typical hiring cycle, assuming that we have 100 people to consider for a role:
- 82-85 will be Direct Applicants
- 12-15 will be People who are “headhunted” or from our Network
- 1-3 will be Referrals from internal employees at the client company
When we get down to the Top Three Finalists, they’ll look like this:
- 1 Direct Applicant
- 1 “headhunted” Candidate
- 1 Referral
And when the finalist is hired: The chance of the Direct Applicant goes DOWN exponentially as the salary and responsibility goes UP.
For a Sales role, the prospects of a Direct Applicant are even WORSE. The same statistics will apply to the Candidate pool as before but I have to expand the pool to 5 people when you look for Finalists:
- 1 is a Direct Applicant
- 3 are “headhunted”
- 1 is a Referral
And when this is the case, the Referral has more than a 50% chance of getting hired and the Direct Applicant has less than a 10% chance. In the case of sales candidates – I believe these stats are just about right. And they’re justifiable! If you’re considering hiring an unemployed salesperson or sales manager, you should be asking yourself “Why would a good salesperson be unemployed?”
Dave Kurlan, who I haven’t mentioned in quite awhile, recently shared his findings on how long it takes to get an ROI on a salesperson. His bold mathematical formula looks like this:
If you have a 12 month sales cycle and an 8 month learning curve, it will take nearly 2 years to get your new salesperson producing consistently. In that 2 years, maybe you’ll pay out close to $150,000 in subsidies.
Using your average margin, how much revenue must be gemerated to offset that subsidy?
How much revenue must be generated to produce a satisfactory ROI?
How long must the salesperson stick around in order to produce that ROI?
To bring it all back together, if a prospective sales candidate (who, for the sake of this blog post is unemployed) has found him/herself in a new sales role every 2-3 years, what are the odds that anyone who is hiring them is going to experience a positive ROI?
When we look at candidates through this lens we find it’s a lot easier to not find ourselves getting “sold” during an interview by someone who has all kinds of great excuses for why “things just didn’t work out” at that last job they were in…
Tags: A-Player, A-Players, bad hires, Baseline Selling, challenges of hiring salespeople, Dave Kurlan, hire better, hiring, hiring manager, Interview, Kurlan, mediocre salespeople, Objective Management Group, recruit don't absorb, Recruiting, recruiting salespeople, Salespeople, talent acquisition, unemployment, unemployment rate, virtual bench
More Thoughts on Incentive Pay
Continuing with the theme of evaluating the behaviors of Major League Baseball Teams and trying to tie their contracts, incentives, etc into those of a business, I thought it would be beneficial to look at an interesting article that was just published called, “How One Cy Young Vote Could Be Worth $21 Million“.
Written by Derrick Goold of the St. Louis Post Dispatch, Mr. Goold pulled back the curtain on the Baseball Writers Association of America (BBWAA) by suggesting that they were politically motivated (or de-motivated) when casting their votes for this (and previous) Cy Young award winners.
If you’ve read this blog for any length of time you’ll know that I’m a huge fan of Steven Levitt (Author of Freakonomics). In his blog that he writes for the New York Times entitled “The Hidden Side of Everything” he said:
Most people, given the opportunity, would like to have a say in what other people earn. If someone is nice to me, throw a little extra Christmas bonus their way. If they are rude and surly, how about a 3 percent pay cut?
So I find it interesting that the Baseball Writers of America (BBWAA) recently approved a rule which says that any player who has an incentive clause based on an award voted by the BBWAA (e.g., the Cy Young award) will not be eligible to win that award. The proximate cause of this decision is Curt Schilling’s contract, which pays him $1 million if he gets even a single third place vote for the Cy Young. When he joked about paying off a writer to throw him a vote, that was the last straw.
I understand that the politics of voting for the Cy Young award may not make all that much sense to you if you’re wondering why I’m bringing this up so I’ll get to my point. Topgrading has long suggested a Scorecard by which you can measure the performance of an employee using statistics, accountabilities and accomplishments. This is something that baseball has been doing for over a decade. Granted, it’s a lot easier to measure OPS (On Base Average Plus Slugging Percentage), ERA (Earned Run Average), WHIP (Walks & Hits per Inning Pitched) or VORP (Value over a Replacement Player) than whether an HR Manager was able to improve the coaching skills of middle management, but the idea is the same.
For a baseball player, when millions of dollars are at stake, would you rather have someone demand $10 million per year in guaranteed pay with no performance incentives (hint: the sales guy who wants a base of $150k) or would you be more inclined to sign the player who said, “Pay me less than the market but if I perform, you’re going to need to back a bank truck up to my house”? As a business owner, I’m MUCH more inclined to risk the chance of paying a lot more in the long run to get stellar performance because, if the employee performs at a level a lot higher than what I anticipated, our company will be better for it.
Here are some additional thoughts from Derrick Goold on Adam Wainwright, the Runner-Up for the 2009 Cy Young Award in the National League:
Wainwright’s deal is packed with a two-year option for 2012 and 2013. Both years are triggered at the same time and the base value set for them is $21 million. Wainwright’s two-year option vests like [Matt] Cain’s [a pitcher with the San Francisco Giants]. If Wainwright finishes the 2011 season healthy — i.e., not on the disabled list with an arm injury — then the option vests if he has pitched a total of 400 innings in the previous two years or finished in the top five of Cy Young voting in the previous two seasons.
Consider that for a moment in light of what happened Thursday [the voting for the NL Cy Young].
If Wainwright finishes in the top five of the award in either the 2010 or 2011 season and he finishes the 2011 season healthy, a $21-million option vests for him and the Cardinals. We saw yesterday two voters make two votes that put two pitchers in the top five. That was it. One vote and a healthy arm could equal $21 million.
While I can see the point of Mr. Goold, I’d also argue that paying someone like Adam Wainwright, if he can pitch 400+ innings in the two years leading up to a contract extension and he’s getting votes for the Cy Young, is a VALUE at $21mm. He’ll be about 30 years old (the middle of a Pitcher’s Prime), he’ll have shown stability, he’ll be leading the pitching staff and he’ll have thrown well enough to have earned some recognition.
CEO’s who find themselves worried about Performance-based and Incentive Pay are only worried because they’re incentivizing the wrong things. If you can get your incentives truly aligned with moving your organization in the right direction – they make all the sense in the world.
Tags: A-Players, baseball, chris mursau, cy young, hire better, Incentive-based pay, incentives, incentivizing salespeople, recruit don't absorb, st. louis cardinals, talent acquisition
Winners Never Cheat and Cheaters Never Win
I’m a HUGE St. Louis Cardinals (and baseball) fan. It struck me with a huge amount of disappointment when the Redbirds announced that they had voided a contract that they signed with a 16 year old from the Caribbean who they had been working to sign for quite some time.
Why would they void a contract after beating out a dozen other teams and offering $3.1mm (a record for the Cardinals in signing an Amateur)?
Because, as it turned out, his Agent lied about the fact that the young man had a degenerative eye disease that was robbing him of his vision. They hid it in the hopes that he could get signed fast enough to just start playing and put the money in the bank.
Yes, I understand that most business owners and hiring managers aren’t dealing with salary numbers anywhere near the millions BUT, if someone’s been unemployed for a period of time, has a mortgage that’s overdue and has bill collectors calling every day, how honest do you think they’re being during their interviews?
Some things that you should be closely evaluating to be sure that you’re getting as close to the truth out of prospective employees during the evaluation process:
- Do your Job Descriptions give away too much about the job? In other words, if it was a personal ad, does it explain too much about your likes and dislikes so that someone could “fake it” on a first date?
- Are your interviews structured and planned in advance? If you’re making up your interview questions on the fly based on the answers you’re getting, are you getting to the meat of what you need to learn about a prospective employee or are you having great discussions about all of their strengths and letting them withhold their weaknesses?
- Are you conducting INTENSE Reference Checks? I’ve gotten a ton of positive feedback from a blog post from a couple of weeks ago about how to dig in during the Reference Process. Without really pushing to talk with previous hiring managers, are you getting the truth from candidates or just their half of the story?
- Are you running Credit History Reports on candidates to evaluate if they’re in such dire straights that they are more likely to tell you whatever you want to hear?
People in tough situations will often be pushed to do things that they normally wouldn’t do. Many times, we’ve seen that this includes bold-faced lies during their interviews and on their resumes. A prime example: just this past week we had an applicant suggest that she had 10 years of Business to Business Marketing Experience. She had such a good story that an inexperienced interviewer probably would have ‘bought’ it. Because the Hire Better Team Member who was interviewing her knew how to dig in further it was discovered that her 10 years were really only 9. And that B2B experience: working as the Office Manager for a Flower Shop that had a local relationship with 1-800-FLOWERS and a $500/month budget for Google AdWords.
Bottom line: expect the best from people but, especially in this kind of economy, don’t just accept what you’re hearing as the truth.
Tags: A-Player, A-Players, career history, cheating, dishonest, hire better, lies, recruit don't absorb, Recruiting, Reference Check, talent acquisition, Topgrading, unemployment, virtual bench
How Would Socrates View Topgrading?
This past week, one of our Clients was presented with a difficult situation: through working with the Hire Better Team and allowing us to follow our Methodology and engaging in the theory of Topgrading, we acquired so much information about an Executive Level Candidate that it almost resulted in the Candidate NOT being offered a position.
How could this happen?
I’m going to reference a lot of what is now widely referred to as the “Allegory of the Cave”. What follows is from Wikipedia and, while it’s a little verbose for a single blog post, it’s worth a read. I’ve summarized my thoughts right below this entry.
Inside the Cave
Socrates begins by describing a scenario in which what people take to be real would in fact be an illusion. He asks Glaucon to imagine a cave inhabited by prisoners who have been chained and held immobile since childhood: not only are their arms and legs held in place, but their heads are also fixed, compelled to gaze at a wall in front of them. Behind the prisoners is an enormous fire and between the fire and the prisoners is a raised walkway, along which people walk carrying things on their heads “including figures of men and animals made of wood, stone and other materials” The prisoners can only watch the shadows cast by the men, not knowing they are shadows. There are also echoes off the wall from the noise produced from the walkway.
Socrates asks if it is not reasonable that the prisoners would take the shadows to be real things and the echoes to be real sounds, not just reflections of reality, since they are all they had ever seen or heard. Wouldn’t they praise as clever whoever could best guess which shadow would come next, as someone who understood the nature of the world? And wouldn’t the whole of their society depend on the shadows on the wall?
Release from the Cave
Socrates next introduces something new to this scenario. Suppose that a prisoner is freed and permitted to stand up. If someone were to show him the things that had cast the shadows, he would not recognize them for what they were and could not name them; he would believe the shadows on the wall to be more real than what he sees.
“Suppose further”, Socrates says, “that the man was compelled to look at the fire: wouldn’t he be struck blind and try to turn his gaze back toward the shadows, as toward what he can see clearly and hold to be real? What if someone forcibly dragged such a man upward, out of the cave: wouldn’t the man be angry at the one doing this to him? And if dragged all the way out into the sunlight, wouldn’t he be distressed and unable to see “even one of the things now said to be true”?
After some time on the surface, however, Socrates suggests that the freed prisoner would acclimate. He would see more and more things around him, until he could look upon the Sun. He would understand that the Sun is the “source of the seasons and the years, and is the steward of all things in the visible place, and is in a certain way the cause of all those things he and his companions had been seeing”.
Return to the Cave
Socrates next asks Glaucon to consider the condition of this man. “Wouldn’t he remember his first home, what passed for wisdom there, and his fellow prisoners, and consider himself happy and them pitiable? And wouldn’t he disdain whatever honors, praises, and prizes were awarded there to the ones who guessed best which shadows followed which? Moreover, were he to return there, wouldn’t he be rather bad at their game, no longer being accustomed to the darkness? “Wouldn’t it be said of him that he went up and came back with his eyes corrupted, and that it’s not even worth trying to go up? And if they were somehow able to get their hands on and kill the man who attempts to release and lead up, wouldn’t they kill him?”
The relationship I’m hoping to make here is that when a company initially begins to consider Topgrading, it often results in companies quitting before they even get started (note: @Topgrading protects their tweets but our request was approved). It’s hard, it takes a significant amount of time and it isn’t for the faint of heart. But when it is implemented effectively, what a company is able to find out about prospective candidates can sometimes be so overwhelming that it’s like the prisoner who steps out of the cave and walks into the Sun.
In the case of this Client, their existing interview process was really good. But it was designed to determine if candidates were cultural fits and didn’t really dig much deeper than the surface. When they were able to see the results of a full 4.5 hour Tandem Topgrading Interview that included personal challenges, a full career history and in-depth self-analysis and critique by the candidate around weaknesses and things that frustrated them, it was almost too much. Their old process would never have unearthed about 75% of what came out of the Topgrading process and, armed with this new information, they agonized over the final decision.
This all goes to show that Topgrading is really about the best methodology available today but it has to be adopted by an entire organization and not rolled out piece by piece alongside a rudimentary assessment and interviewing process because of how hard it is for people (Executives and Front Line Employees alike) to digest the stark differences that they must try to balance when making final decisions.
Tags: @hirebetter, @hirebetterceo, A-Player, A-Players, allegory of the cave, Brad Smart, executive level recruiting, Fame, Family, Fit, Fortune, Fun, hire better, hire better methodology, hire better systems, hiring, hiring manager, Interview, plato, recruit don't absorb, Recruiting, Scorecard, smarttopgrading, socrates, talent acquisition, Topgrading, topgrading methodology, TORC, wikipedia
Topgrading is too Dangerous to Try
Our phone has been ringing a lot recently with CEO’s of companies who are reaching out to me with questions about how to do a better job of implementing Topgrading – both to analyze their existing team to make it lean as well as to prepare for new talent acquisition as the economy is heating up and they’re ready to begin scaling again.
In nearly every situation, when I ask them why it is that they’re calling, they tell me, “Well, we tried Topgrading and it it was too hard or it took too long.”
It reminded me of an email I got the other day (I wish I could give credit but I entirely forget where I got it) that I thought I’d share in this blog:
Let’s conduct an experiment.
In the next paragraph, I’ll ask you to try to stop reading, close your eyes and count to 10. After which, you can open your eyes and continue reading.
Ready?
Close your eyes and count to 10. Give it a good try.
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-
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Did you stop reading, close your eyes and count to 10?
If you did, you didn’t try: you actually did stop reading.
If you didn’t stop reading, you didn’t try.
Confused?
Here’s the point, there is no “try.” You either do something or you don’t.
“Try” is a slippery word. At best, it communicates an intention; not a commitment.
I’ll try to make some call some people that should be on my “virtual bench” today.
I’ll try to get back to that compelling candidate this week.
I’ll try to get a firm plan from my management team around our talent needs for the next 12 months before the end of the month.
I’ll try to work with my HR Leader to help them understand the significance of Topgrading and why they need to learn about it.
You either schedule the time to complete the activity…or you won’t do it.
There is no in between.
Take a look at these two examples:
I’ll try to stop for the red traffic light.
I’ll try to love my children.
When the outcome is important, we leave “TRY” out of the equation.
The next time you’re about to say that you’ll “try to do” something, reconsider.
If the outcome of the activity is important, don’t try. Because if the activity (like Hiring the Right People) isn’t important, then why even try?
Tags: A-Players, chris mursau, hire better, if outcome is important, recruit don't absorb, Recruiting, Scorecard, strategic HR, talent acquisition, Topgrading, topgrading methodology, try, virtual bench
Why People Ask for References
If you’ve been reading this blog with any regularity you ‘ll know that I’m a big fan of Dave Kurlan. His blog and much of his company’s focus is on how to do a better job assessing sales talent before you hire them. What he also focuses a lot of his time on is making people better salespeople.
On June 3, Dave wrote a blog post entitled, “Salespeople and Requests for References“. He wrote the blog because a prospect he was hoping to sell his wares to asked him for references before they would agree to complete the transaction. It caused him to step back and analyze why someone would ask for references.
I read the post and gathered something entirely different from what he was hoping to get across. That was: this absolutely explains why a potential employer would ask for references as well! Geoffrey Smart, in the book WHO, suggests that 25% of what you’ll learn about someone will happen during the reference process. Even knowing that, when I surveyed a room of Entrepreneurs last week that I was talking with, nearly all of them admitted to hiring someone without ever asking for references and a full 100% of them said that they had, at least once, asked for references and then never called them.
Here are some of Dave’s points from that Blog Post. Do any of these apply to you as a hiring manager (in the context of the interviewing and selection process)?
Why would people ask for References?
- they are skeptical of your claims or promises;
- they weren’t referred to you by someone they know and trust;
- they haven’t previously bought from your company;
- they don’t understand what you sell;
- it’s their nature to ask (they always do that);
- they must invest more money than they had planned or feel comfortable with;
- they want to learn what it’s like to do business with you;
- they want to learn if there is anything to beware of;
- they prefer to be sold by your references, not you;
- they are simply using the reference request to put you off.
Tags: ask for references, Baseline Selling, Dave Kurlan, geoff smart, hire better, Interview, Objective Management Group, recruit don't absorb, Reference Check, talent acquisition, Topgrading, TORC, who the book
In Defense of our Culture at Hire Better
Earlier this week I found myself on the phone with one of our service providers at Hire Better. The company: Monster.com. We’ve used their service with average satisfaction for about 5 years. Every year we step back and evaluate it but ultimately, we’ve chosen to invest the $10,000-$15,000 that they want to charge for access to a huge database of largely uninteresting people – many of whom need work Visas to make career moves.
Our account comes up for renewal at the end of May. We haven’t heard from anyone in their company since last September when our account was nearly cancelled FOR FRAUDULENT ACTIVITY.
A little bit of history – Last year an interesting thing happened: their Compliance Department caught wind of a report that the “seats” that we paid for were being used by IP addresses that weren’t in Austin, TX. This set off all kinds of alarms at Monster.com and I received a disturbing voicemail from a woman who more than suggested that we were guilty of fraud because of our usage and that the legal team was looking into canceling our account without a refund – essentially a loss of $10,000 for us.
Why were they accusing us of Fraud? Because our Corporate Address is in Austin, TX. ”If your address is in Austin, why would you have anyone with an IP address in Iowa, Kansas or Arkansas?” they asked. How very 1993 of them. I challenged that same Legal Team and their Compliance Team by asking,
“Have any of our seats EVER been logged into by more than one person simultaneously and in different geographic regions?”
“No, never once.” they responded.
“And is our usage on any of these accounts outside of our terms of use or so heavy that it would make you think that we were trying to be fraudulent or mis-represent ourselves in any way?”
“No, not at all.” was their answer.
It took me a week and about 20 hours of our senior team’s time to explain to their Legal Department that we’re a Virtual Company that’s built around team members who work from their homes because of the Balance that it provides to each and every one of us. We finally settled on an agreement with their team that we could give each and every one of our employees their own usernames and passwords and split up the usage of each “seat” into what was the equivalent of 50% of a traditional license. This satisfied their Legal team and it allowed us to avoid a $10,000 loss. My Account Representative at the time was a gentlemen named Chris Shaw. He stuck up for us, was the internal champion for our cause and put his reputation on the line with that same Compliance Department to vouch for us and insist that there wasn’t any fraudulent intent or activity.
Fast forward to this week: my new Account Representative called me 4 times over the course of a week – only bothering to leave a voicemail once (a hint: while we’re virtual we do have “real” phones that have caller ID). When Cortney, my Assistant, finally reached him to book our phone meeting, we were less than a week from our renewal. Here’s the breakdown of the conversation:
9:15 AM Central Time comes and goes (our agreed upon call time)
9:21 My phone finally rings. It’s my new representative. It’s clear he doesn’t understand how OCD I can be about the timing on phone calls. He starts the call with, “So how’s your business doing these days?” with an artificially chipper tonality. I politely asked if he had turned on the news in the last 9 months and then reminded him that we had 15 minutes booked for the call and we were down to 7.5 minutes left because of his tardiness.
9:32 I’ve had to explain, at length, what the entire situation was that had happened during the previous September. Apparently, the CRM system at Monster.com isn’t equipped to keep track of week-long legal boondoggles with clients that have paid them nearly $75,000 over 5 years. If you’ll remember, I mentioned earlier that Chris Shaw, our representative at the time, was a great advocate for us. Our new representative made it a point to remind me, at least 3 times during these 11 minutes, “Well, based on all of these exceptions that you benefitted from in the past year, you’ll clearly understand why Chris isn’t with our company any more.”
9:34 I’m now 4 minutes late for a commitment I made to call a prospective candidate for one of our biggest clients. As politely as I can muster, I shared with our representative, “Look, I appreciate that you’re not a fan of Chris. I also respect that you have a precious “rate card” that you’re allowed to discount from by 75% (side note, if a sales rep can discount by 75% off of a rate card, what’s the point of even having a rate card?), but unless you can wrap your brain around the fact that I’m VERY familiar with your legal contract and that I’m not willing to buy ONE seat (as he suggested) and pass around the username to everyone (which is in violation of their agreement) or 9 full, individual seats for our employees who spend about 1 hour per week each on your website, we don’t have much more to talk about. And I’m late for my next call. I need to go.”
9:36 It’s starting to get ridiculous. Every effort that I’ve made to be polite so that I can move on to my next commitment has been ignored. It’s as if I’m speaking an entirely different language. My representative has shared with me things like, “You know, 2 years ago we were only permitted to discount by 15%” and “What you received last September was clearly a one time thing and there’s no way I could get that approved again.” His arguments were as pertinent to our conversation as the amount of snow they received in the Napa Valley last year. ”I know we’ve gone a bit over our alloted time this morning Jonathan. Why don’t you let me go back to my managers and that Compliance Team from last September and see if I can work something out for you.”
3:10 Central Time – My representative called me back to share the news with me. ”Jonathan, what I’ve gotten approval for is to sell you 9 individual seats at 75% off of our rate card. This is a great deal. Can I send over the agreement?”
If you’ve hung with me and read all the way down to this part of this blog post I hope you’ll let me clarify something: My intent of this post was NOT to air the dirty laundry of my discussions with Monster.com. However, sharing that level of detail was critically important because this is what I want every company who acts as a service provider for us to understand:
- Our Core Values are NOT something that we just hung on a wall for everyone to ignore. Earning Trust, Having Balance, Adding Value and Respect play a significant part in every decision that we make every day.
- I (and We) will never apologize for or alter our decision to have hired the team that we have in place that just happen to work from their homes all around the country. Because we have Balance in our lives, the quality of the work that we do for our clients is TOP NOTCH. When we work, we work hard. And then we stop and spend time with our families. We don’t waste time commuting, attending pointless meetings or waiting in line for lunch in the same 15 minute period that everyone else has to run to the local fast food joint.
- We may need a concession or two from you, as a service provider, because we ARE different. Here are some of the companies who have acknowledged that and will be Partners of ours for a long time:
- Pioneer Bank in Dripping Springs, TX
- 8×8: the providers of Packet 8 Phones
- Apple
- Otherinbox
- 37Signals
- Jintech
- Clutch Creative
- Spross & Associates
And one final note to Monster.com: it’s 2009. It might be time for you to take a good hard look at services like LinkedIn, ZoomInfo, Recruiter’s Earth, Door64, Google, Craig’s List and a host of other websites that passed you by a long time ago. For me, I’ll take the $13,000 I just saved by not renewing with your service and I’ll spend it on training our employees on AIRS. After all, our commitment to our clients is that they’ll HIRE BETTER. Your website simply doesn’t help us do that any more.
Tags: 8x8, A-Players, AIRS, bad hires, career history, clutch creative, hire better, hiring, LinkedIn, Monster, monster.com, OtherInbox, pioneer bank, proactive recruiting, purchasing decisions, recruit don't absorb, Recruiting, research, talent acquisition, talent vault, Topgrading, tweets, Twitter, unemployment, unemployment rate, virtual bench, zoominfo
Build It Right – Right from the Start
Hanging out with Early Stage Entrepreneurs is about my favorite thing in the world to do. For the past 18 months I’ve been actively involved in EO‘s Accelerator Program which is dedicated to helping companies between $250k-$1mm grow faster and more efficiently through peer to peer learning, introductions to advisors and facilitated learning opportunities.
This morning I got the chance to share some of our best practices with the Portfolio Companies of Austin’s newest Incubator: Capital Factory. (If you’re interested, you can follow them on Twitter: @capitalfactory). I find it exhilarating to spend time with new companies and brilliant minds and I’m proud to have American Workforce be a supporter of this organization. This morning we focused on how each and every one of their companies has a chance to do things right – right from the start. None of them have started to hire employees yet but each of them has the plan to in the very near future. We talked about a number of strategies and the ways that they can make their companies attractive to top talent without having to spend a lot of money. But what I really challenged each of them to do was to analyze their Virtual Bench, build a repeatable screening process that gets to the point of what they need to find out about someone before hiring them, and thinking about the candidates’ perspectives when they are considering joining these new companies.
There were FOUR main questions that I asked them to really think about as we were wrapping up. If you’re a Business Owner, aspiring Entrepreneur or Manager, you should be thinking about these questions too:
- What is the first impression we provide to prospective A-Players when they come on-site to meet us?
- If we’re interviewing an A-Player and everyone knows it, are we willing to make our decision on the spot? If not, what else needed to happen during screening to make us comfortable and confident?
- Have we acknowledged the spouse or significant other and included them during the recruiting process? How could we?
- Are we ready to have new A-Players on our team? Can our management style challenge them so that they’ll stay and thrive in our company?
And the BONUS Question: Are we comfortable hiring people that have the potential to take our position?
Sure, Topgrading is tough to implement. But in the 2 years that I’ve been involved with it, I’ve found that it’s the questions above that impair companies and limit the effectiveness of the process more than conducting 4 hour interviews or executing on TORC. What are you doing in your company to Hire Better?
Tags: @capitalfactory, @joshuabaer, A-Player, A-Players, aspiring entrepreneur, Austin, capital factory, chris mursau, emerging entrepreneur, EO, EO Accelerator, Fame, Family, Fortune, Fun, hire better, hiring, Interview, job description, josh baer, recruit don't absorb, Recruiting, Scorecard, talent acquisition, Topgrading, topgrading methodology, TORC, Twitter, virtual bench, who the book
What does your Careers Page say about your Company?
Just about every company’s website has a careers page where you can glean an awful lot of information about the kinds of people that a company is hiring and how much commitment they’ve put into wanting to attract (and land) the best talent. I’d like to encourage you to spend a little time today on each of the websites that I’ll list below to understand the amount of time that they’ve dedicated, the message they’re trying to portray and the people that they are hoping will be interested in their company. Each of these companies has done an exceptional job and they continue to update their content and portray their culture through this page on their site to their advantage. Enjoy!
OtherInbox: focused on giving the very best developers all the information that they need to realize how badly they want to go work there.
PricewaterhouseCoopers: the understanding that a Campus candidate is VERY different from an experienced candidate.
Boeing: catering to professionals who might otherwise be intimidated by the complexity of sorting through all of the geographic locations.
And a listing of some of the companies that, at one time, were the VERY BEST at recruiting but who have clearly shown that they don’t care about it much any more:
Trilogy: there was a time when they were able to hire anyone they wanted from the very best universities in America
GM: they’re in the news every day and even if they declare bankruptcy they won’t disappear but their Careers Page doesn’t reflect that.
Tags: A-Players, attract the best talent, Boeing, careers page, Fame, Family, Fortune, Fun, GM, hire better, hiring, job description, OtherInbox, PWC, recruit don't absorb, Recruiting, talent acquisition, Trilogy


